They are one in the same.
The purpose of this kind of page is to list a number of benefits to the products you have on your website to tap into the visitor's desire to become your customer.
Once your visitor has put his name and email address into your opt-in box, his information will be confirmed by your AutoResponder system. Your visitor-turned-prospect, will then instantly receive the Thank You message you created just for this purpose. This message is automatically sent to every person who offers their name and email information. They feel comfortable to do this because you have promised them you will never share this information, not even with your dog.
As soon as you have a name and an email, you have begun to create a list. You have someone to whom you can send information, offer your services and goods up for their approval. You can even create your own product!
Sounds like fun, doesn't it?
Well, internet marketing IS fun. It's much more fun than worrying about job security, possible unemployment, unemployment "benefits" and all the rest of the stress that goes with the workaday world.
It IS fun to create series of Autoresponder messages, develop interviews, gather testimonials, and learn to position yourself in the search engines When you are an internet marketer, you are free to create written material, videos, audios. The potential is virtually endless. Pun intended.
Personally, I consider my own journey into cyberspace in its infancy. Despite a steep learning curve, I am progressing rather well for a kid my age. I've been 33 for awhile now. No matter what your age, experience or passion, internet marketing is a fascinating proposition.
I heartily recommend internet marketing. Just like old age, though, it's not for sissies.