In the offline world, press releases are commonly used to generate interest and excitement about a new grand opening, a public event and such like. When it comes to online strategies, press releases are equally important in generating traffic to your Next Big Thing.
To create a good press release, it's important to think ahead. You really cannot put out a press release announcing your Big Event on the afternoon of your Big Event. That would not be good timing.
So, as Stephen Covey suggests, we begin with the end in mind: What results are you jonesing for? What do you want to accomplish? Maybe you want to drive traffic to your website in order to convert Looky-Louies to customers. Maybe you want to show off the results you've had by using your Next Big Thing. Perhaps you would like to draw attention your affiliate link in order to make some sales.
Using the "5 Ws" of journalism you will create a press release, telling your audience Who, What, When, Where, and Why regarding your Next Big Thing. Here is a sample idea for you:
"Name of your town-Today's date-Let your first sentence tell your story.
Keep your paragraphs short, stating your Who, What, When, Where and Why. Be factual, not fluffy or flowery. Be wary of using too much hype. Never, ever do this: !!!!!!!!!! because if you do, your piece will lose all credibility and will not be used.
Make sure every word is correctly spelled and your grammar is flawless.
Wrap your press release up with a short statement about your company and offer contact information. "
This enough for you to chew on. In the next post, we can explore this in more depth. Meantime, you are cordially invited to put your comment into the comment box and we thank you for doing so...besides, it's a great opportunity to mention YOUR Next Big Thing, kids!
Connie Baum
Showing posts with label comment. Show all posts
Showing posts with label comment. Show all posts
Wednesday, June 24, 2009
Tuesday, June 9, 2009
How Many Internet Strategies ARE There?
When it comes to online marketing there is a PLETHORA of information, dis-information and mis-information. Now, please don't misunderstand me; I don't for a moment believe that internet marketers get out of bed thinking, "Today I am going to send something to all the people on my list and it is going to drive them nuts because I will withhold everything they need or want!" Nor do I think there is a vast conspiracy to sabotage the efforts of those of us who are beginning to build internet marketing empires.
I do think some promoters fancy we know things we have never heard of. I also believe they may forget how it was to begin any successful venture, not having certain technical skills or not understanding various aspects of internet marketing. The devil's in the details.
As I Twittered and handled my email messages this morning, I was delighted to find some resources others may find helpful. Here is one such item:
http://twitter.com/keries . This Aussie has good ideas about preparing reports. I found her post helpful; maybe you will, too.
Another thing that came to me: I subscribe to a newsletter called "Early To Rise" and the people who put that together must get up in the middle of the night to get out all the content that appears there on a regular basis. They MUST have people who work the night shift-people who are smart, creative, and successful. Their URL is as follows: http://www.earlytorise.com
It is patently obvious that there are many internet marketing strategies--I suppose as many strategies as programs. The secret to success, in my opinion, is to find the strategy or program that resonates with you. I have learned through experience that the most assistance that has come to me has arrived via a group I have learned to know and like, a group I have learned I can trust implicitly. You might want to have a look for yourself just to see another point of view. Perhaps you'll pick up a new or different strategy you can implement in your affairs. Here is where you can, in the privacy of your own home, peruse their offer and see what you think of it: CLICK HERE
If you decide to take a peek at this group, I would value your opinions. Are their ideas helpful? What do you like about the way they present themselves? What is it their program might help you with the most? Please let us know these things by placing your comment in the comment box. This will be greatly appreciated.
Connie Baum
I do think some promoters fancy we know things we have never heard of. I also believe they may forget how it was to begin any successful venture, not having certain technical skills or not understanding various aspects of internet marketing. The devil's in the details.
As I Twittered and handled my email messages this morning, I was delighted to find some resources others may find helpful. Here is one such item:
http://twitter.com/keries . This Aussie has good ideas about preparing reports. I found her post helpful; maybe you will, too.
Another thing that came to me: I subscribe to a newsletter called "Early To Rise" and the people who put that together must get up in the middle of the night to get out all the content that appears there on a regular basis. They MUST have people who work the night shift-people who are smart, creative, and successful. Their URL is as follows: http://www.earlytorise.com
It is patently obvious that there are many internet marketing strategies--I suppose as many strategies as programs. The secret to success, in my opinion, is to find the strategy or program that resonates with you. I have learned through experience that the most assistance that has come to me has arrived via a group I have learned to know and like, a group I have learned I can trust implicitly. You might want to have a look for yourself just to see another point of view. Perhaps you'll pick up a new or different strategy you can implement in your affairs. Here is where you can, in the privacy of your own home, peruse their offer and see what you think of it: CLICK HERE
If you decide to take a peek at this group, I would value your opinions. Are their ideas helpful? What do you like about the way they present themselves? What is it their program might help you with the most? Please let us know these things by placing your comment in the comment box. This will be greatly appreciated.
Connie Baum
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