Whenever there is a gathering of people one question internet marketers and storefront owners are asked is, "So, how's business?" And most people either make a perfunctory statement: "OK, I guess" or they tell an outright lie and say, "OH! It's great!" I think their noses grow as they speak.
I know that there are men and women who are raking in more cash than they can count. I also know there are a few-maybe more-who are whining about this problem or that one and not making much, if any, money at all.
What is the difference?
Some people complain there isn't enough TIME. Hey-everyone gets 24 hours every single day. It might be prudent to learn how to manage it more profitably.
Other people will tell you, if you stand still long enough to listen, that their coaching program is impersonal or incomplete or their coaches are inaccessible.
If that's an issue, I'd suggest you make other arrangements ASAP. If you need info about that, I can give you names and phone numbers! grin
I made arrangements yesterday to spend 5 hours on conference calls and webinars. It was a commitment of time but I am fiercely determined to learn all I can learn as fast as I can learn it so I can share with you some of the lessons I am absorbing. I had a sort of epiphany as I heard ideas, suggestions, recommendations and looked at screen shots and images to reinforce my learning process. After making 16 pages of notes I perused them and became SO EXCITED about how limitless the possibility of my internet marketing life really is that I was sure my head would burst!
When it comes to Press Releases, for example, I have done a few lately that have rattled some cages and brought some attention and traffic to places I hoped would have a light shining there. I recommended to a friend that she write a press release...IN THE HOUR AFTER SHE POSTED THE THING SHE HAD 118 hits!
Here's the thing: if you follow your passion and do what the coaches ask of you and consistently take that action PLUS introduce new strategies and ideas as you progress you cannot help but realize that YOUR business is burgeoning.
There are programs that promise to reveal secrets to make you money. GET REAL. The "secret" if there were one is that the harder you work, the luckier you get.
Connie Baum
Showing posts with label press release. Show all posts
Showing posts with label press release. Show all posts
Wednesday, September 9, 2009
Monday, June 29, 2009
The Art & Science of the Online Press Release?
As I recall, we were having a serious discussion regarding press releases when we were distracted by the exciting news generated by Keith Wellman...There are a few points I'd like to share with you, so today we'll get back on track!
We have already mentioned the Who, What, When, Where and Why in writing your press release. We want YOUR Next Big Thing to be successful and the more people who know about it, the better your chances will be. It's reminiscent of the old yaw about " the harder I work, the luckier I get." I have no clue who said that but it is a refrain that lives in my head.
All the information about creating your press release has been laid out so there is no point in revisiting that...it is critical for you to understand exactly how to submit your press release once you have prepared it.
It is a fact that 98% of journalists go online every day, with an eye to research articles and points of interest they will bring to their readers or, in the case of television and internet journalists, viewers. 73% of those searching for material are looking SPECIFICALLY for press releases!
YOUR press release could be seen by media outlets, industry analysts, freelance journalists and newsrooms all over the world! What might this do for your Next Big Thing?
SIDEBAR: Keith Wellman has his Next Big Thing, the Easy Sales Formula going on. Is it safe to assume that Keith prepared not only a series of email messages, but a press release? I think he'd want to be seen by everyone in Cyberspace...END SIDEBAR.
You'll want all the search engines to be able to find your press release, so it's important to include in your who-what-when-where-why all the key words that will optimize your piece. You'll want to target YOUR market. What I mean by that is that if you are into tennis rackets, you won't have much appeal to those who are ready to buy pet products. The wording of your press release will determine whether the search engines find you so YOUR targeted prospects will find you, too. As a matter of fact, you may even find Joint Venture partners with your press release.
A well prepared press release, coupled with good search engine optimization will net you the following benefits and potential profits:
We hope you have time to leave a comment here before you race away to promote your Next Big Thing! We deeply appreciate every comment that comes our way, so please do not be shy.
Connie Baum
We have already mentioned the Who, What, When, Where and Why in writing your press release. We want YOUR Next Big Thing to be successful and the more people who know about it, the better your chances will be. It's reminiscent of the old yaw about " the harder I work, the luckier I get." I have no clue who said that but it is a refrain that lives in my head.
All the information about creating your press release has been laid out so there is no point in revisiting that...it is critical for you to understand exactly how to submit your press release once you have prepared it.
It is a fact that 98% of journalists go online every day, with an eye to research articles and points of interest they will bring to their readers or, in the case of television and internet journalists, viewers. 73% of those searching for material are looking SPECIFICALLY for press releases!
YOUR press release could be seen by media outlets, industry analysts, freelance journalists and newsrooms all over the world! What might this do for your Next Big Thing?
SIDEBAR: Keith Wellman has his Next Big Thing, the Easy Sales Formula going on. Is it safe to assume that Keith prepared not only a series of email messages, but a press release? I think he'd want to be seen by everyone in Cyberspace...END SIDEBAR.
You'll want all the search engines to be able to find your press release, so it's important to include in your who-what-when-where-why all the key words that will optimize your piece. You'll want to target YOUR market. What I mean by that is that if you are into tennis rackets, you won't have much appeal to those who are ready to buy pet products. The wording of your press release will determine whether the search engines find you so YOUR targeted prospects will find you, too. As a matter of fact, you may even find Joint Venture partners with your press release.
A well prepared press release, coupled with good search engine optimization will net you the following benefits and potential profits:
- High rankings in the engines of the 'big dogs'
- Increased numbers of visitors to your site
- More prospects who Opt In on your site's form
- General publicity for your Next Big Thing
We hope you have time to leave a comment here before you race away to promote your Next Big Thing! We deeply appreciate every comment that comes our way, so please do not be shy.
Connie Baum
Friday, June 26, 2009
Easy Sales Formula?Does $5,000,000 Prove It?
I'm fairly new at the internet, so two years ago, if you were to tell me that video would sell online I'm not sure I would have believed you...in fact, I would not have had a clue what you were talking about.
Today, however, it is a different story. Keith Wellman has been using
video to sell millions online and has been forced to share his
secrets with some big names in our field and even some crazy little
niches....I GET that. I don't know how to do it yet-I'm on a steep learning curve!
Check this guy out in the "barn plans" niche or the social media
guys in the social networking niche...
Over $5,000,000 in proof that Keith's Easy Sales Formula works...
Get the straight skinny here.
Don't worry, there's nothing to buy and you can opt in to get a
25 minute uncut interview Keith did with Mike Filsaime where
Mike reveals how to use Keith's formula to create a quick $3k.
Go here to see the interview.
You'll also get access to the "Video Skinning" secrets that Keith
has been using in niches as competitive as the golf niche to
triple conversions....
Grab it now while you can :-)
Enjoy! Prosper! Have FUN with your life!
Connie Baum
PS/I still have more to tell you about Press Releases! Stay tuned!
Today, however, it is a different story. Keith Wellman has been using
video to sell millions online and has been forced to share his
secrets with some big names in our field and even some crazy little
niches....I GET that. I don't know how to do it yet-I'm on a steep learning curve!
Check this guy out in the "barn plans" niche or the social media
guys in the social networking niche...
Over $5,000,000 in proof that Keith's Easy Sales Formula works...
Get the straight skinny here.
Don't worry, there's nothing to buy and you can opt in to get a
25 minute uncut interview Keith did with Mike Filsaime where
Mike reveals how to use Keith's formula to create a quick $3k.
Go here to see the interview.
You'll also get access to the "Video Skinning" secrets that Keith
has been using in niches as competitive as the golf niche to
triple conversions....
Grab it now while you can :-)
Enjoy! Prosper! Have FUN with your life!
Connie Baum
PS/I still have more to tell you about Press Releases! Stay tuned!
Wednesday, June 24, 2009
Press Release? Why Do I Need a Press Release?
In the offline world, press releases are commonly used to generate interest and excitement about a new grand opening, a public event and such like. When it comes to online strategies, press releases are equally important in generating traffic to your Next Big Thing.
To create a good press release, it's important to think ahead. You really cannot put out a press release announcing your Big Event on the afternoon of your Big Event. That would not be good timing.
So, as Stephen Covey suggests, we begin with the end in mind: What results are you jonesing for? What do you want to accomplish? Maybe you want to drive traffic to your website in order to convert Looky-Louies to customers. Maybe you want to show off the results you've had by using your Next Big Thing. Perhaps you would like to draw attention your affiliate link in order to make some sales.
Using the "5 Ws" of journalism you will create a press release, telling your audience Who, What, When, Where, and Why regarding your Next Big Thing. Here is a sample idea for you:
"Name of your town-Today's date-Let your first sentence tell your story.
Keep your paragraphs short, stating your Who, What, When, Where and Why. Be factual, not fluffy or flowery. Be wary of using too much hype. Never, ever do this: !!!!!!!!!! because if you do, your piece will lose all credibility and will not be used.
Make sure every word is correctly spelled and your grammar is flawless.
Wrap your press release up with a short statement about your company and offer contact information. "
This enough for you to chew on. In the next post, we can explore this in more depth. Meantime, you are cordially invited to put your comment into the comment box and we thank you for doing so...besides, it's a great opportunity to mention YOUR Next Big Thing, kids!
Connie Baum
To create a good press release, it's important to think ahead. You really cannot put out a press release announcing your Big Event on the afternoon of your Big Event. That would not be good timing.
So, as Stephen Covey suggests, we begin with the end in mind: What results are you jonesing for? What do you want to accomplish? Maybe you want to drive traffic to your website in order to convert Looky-Louies to customers. Maybe you want to show off the results you've had by using your Next Big Thing. Perhaps you would like to draw attention your affiliate link in order to make some sales.
Using the "5 Ws" of journalism you will create a press release, telling your audience Who, What, When, Where, and Why regarding your Next Big Thing. Here is a sample idea for you:
"Name of your town-Today's date-Let your first sentence tell your story.
Keep your paragraphs short, stating your Who, What, When, Where and Why. Be factual, not fluffy or flowery. Be wary of using too much hype. Never, ever do this: !!!!!!!!!! because if you do, your piece will lose all credibility and will not be used.
Make sure every word is correctly spelled and your grammar is flawless.
Wrap your press release up with a short statement about your company and offer contact information. "
This enough for you to chew on. In the next post, we can explore this in more depth. Meantime, you are cordially invited to put your comment into the comment box and we thank you for doing so...besides, it's a great opportunity to mention YOUR Next Big Thing, kids!
Connie Baum
Subscribe to:
Posts (Atom)
.gif)