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Monday, June 29, 2009

The Art & Science of the Online Press Release?

As I recall, we were having a serious discussion regarding press releases when we were distracted by the exciting news generated by Keith Wellman...There are a few points I'd like to share with you, so today we'll get back on track!

We have already mentioned the Who, What, When, Where and Why in writing your press release. We want YOUR Next Big Thing to be successful and the more people who know about it, the better your chances will be. It's reminiscent of the old yaw about " the harder I work, the luckier I get." I have no clue who said that but it is a refrain that lives in my head.

All the information about creating your press release has been laid out so there is no point in revisiting is critical for you to understand exactly how to submit your press release once you have prepared it.

It is a fact that 98% of journalists go online every day, with an eye to research articles and points of interest they will bring to their readers or, in the case of television and internet journalists, viewers. 73% of those searching for material are looking SPECIFICALLY for press releases!

YOUR press release could be seen by media outlets, industry analysts, freelance journalists and newsrooms all over the world!
What might this do for your Next Big Thing?

SIDEBAR: Keith Wellman has his Next Big Thing, the Easy Sales Formula going on. Is it safe to assume that Keith prepared not only a series of email messages, but a press release? I think he'd want to be seen by everyone in Cyberspace...END SIDEBAR.

You'll want all the search engines to be able to find your press release, so it's important to include in your who-what-when-where-why all the key words that will optimize your piece. You'll want to target YOUR market. What I mean by that is that if you are into tennis rackets, you won't have much appeal to those who are ready to buy pet products. The wording of your press release will determine whether the search engines find you so YOUR targeted prospects will find you, too. As a matter of fact, you may even find Joint Venture partners with your press release.

A well prepared press release, coupled with good search engine optimization will net you the following benefits and potential profits:
  • High rankings in the engines of the 'big dogs'
  • Increased numbers of visitors to your site
  • More prospects who Opt In on your site's form
  • General publicity for your Next Big Thing
Where you will submit your online press release will be something you can decide after choosing from an impressive array of online submission places. If you search on Google, for example, you will be amazed at the dizzying array of selections you may make. Each of these submission sites will walk you through the process in easily understood directions. Just type "free-press-release how-to" into your search bar and see for yourself how the world opens to you!

We hope you have time to leave a comment here before you race away to promote your Next Big Thing! We deeply appreciate every comment that comes our way, so please do not be shy.

Connie Baum

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