Product Launches: Can YOU Make an Irresistible Offer?

Product Launches should not be approached willy nilly. They must be carefully thought out and planned. Even "glitches" must be factored in.

One of the key elements of launching the next big thing is to take your good offer, improve it beyond a great offer and morph it into the irresistible offer no one can refuse!

I know a marketer who took his very first product to market-in three weeks!- and here is how he finished:

3 weeks to launch
6 figures in 30 days
10 THOUSAND subscribers
1 pink slip

Of course, that one pink slip was for his boss. He knew layoffs were coming his way so he dodged that bullet by presenting his boss with a bona fide pink slip! Can you even IMAGINE how good that must have felt?

SIDEBAR: He will come personally and make a video of YOU giving YOUR boss a pink slip if you like. I can put you in touch. END SIDEBAR.

How did he accomplish this? He was generous. He not only gave his customers value, he created PERCEIVED VALUE for them. He COMPELLED people to hit the "BUY NOW" button. He created a strong sense of urgency. He made sure these people were coming into his program WITHOUT RISK. He was so confident in his program that he knew for a fact he could make guarantees.

MUST HAVES:

• Any product launched must have relevance. It has to solve a problem in a unique and appealing way.

• The marketer must have credibility and integrity.

• There must be true value and NO RISK WHATSOEVER to the customer.

• There must be a strong and very real sense of urgency. Don't claim this price will change in 20 minutes when in reality you don't change anything for 3 months! Remember, your credibility and integrity are on the line here!
  

• You must have your targeted market in your sites. That is, don't make attempts to sell ice cubes to Eskimos, even if it is packaged in foil wrap! You will do much better if you sell biking gear to bikers, clothing and jewelry to women and cookware to foodies.

This topic is of such importance we will devote more space and energy to it, so stay tuned and see what else YOU can do to create YOUR OWN irresistible offer!

Until then, you are warmly invited to post your comments by clicking "comments" below this post. Wait for the box to pop up and type your comment in that box. Your comments will be moderated and published soon. We thank you for taking the time to share you remarks. If you are shy, you can comment anonymously. If you want to strut your stuff, you are welcome to leave your website address.

Oh, remember, I can put you in touch with the right people to be on hand, making a video for you as you hand YOUR boss his pink slip!

Connie Baum

Want to Lay Off YOUR Boss? Make it a JOINT VENTURE!

Let's suppose you have been working a full time job and it wasn't a good fit. Maybe it is too long a commute, the hours might be inflexible, or your skill set is more than what you are using in your 'day job.' Maybe there are whisperings about downsizing or closing altogether. In any case, you have been working on the weekends and late into the night to create your own online business. You have a product and he time is ripe for you to launch your baby enterprise. Hardly anything is as exciting as a new product launch!

NOW WHAT?

Now has come the time for you to engage Joint Venture partners. These are people who have people to come visit your website and become your customers. But you must do your homework!

The first order of business is to find marketers whose program will complement your own. If you are selling birdhouses and you know of someone with a list of names who is selling pajamas, this might not work so well. If you are selling organic foods and you discover someone who sells cookware, voila`! You have a match.

These online marketers and prospective Joint Venture partners can be found by looking in search engines, social networking sites, and from your own Inbox. Surely you have subscribed to sites and have internet marketers sending you their offers on a daily basis.

When you learn where these prospective Joint Venture partners are, you need to establish a relationship with them. Find out everything you can about them. Establish who they are, where they are, what they are about, what their products and services are and figure out how to help them solve their problems. You may see that they need your skills to help in their delivery of support services. Could you create tutorial videos on your own time and at your own expense that your prospective partner could use, give away, or benefit from in some way? You might even be able to help people with graphics for their websites. Perhaps they need a copy writer or proof reader. Do you have some Private Label Rights products to offer? Be generous in helping people.

Become someone a prospective Joint Venture partner KNOWS, LIKES, and TRUSTS. You must have impeccable credibility and integrity.

You may be invited to BE a Joint Venture partner for someone else's launch. If so, be sure the product going out complements your own. If you sell bird watching products, you may not do much for the ski equipment crowd. Also, be generous in providing help for another launch. Send the person a physical copy of an ebook you have created or put your ebook onto a CD. This will be good for everyone and create a win-win situation for both the JV Partner and the Launcher. Come to think of it, the PEOPLE will also be winners, so it's really a win-win-win proposition!

Do not be concerned about COMPETITION because we all are interdependent and need one another. Think instead about becoming ALLIES. It's much more cooperative and less fraught with negativity.

Joint Venture partners will want to know what benefits there would be for becoming your JV partner. It might be as simple as a banner exchange for one another's websites; it is likely they will want a piece of the profit pie. And for helping you they deserve it.

For more complete information about getting Joint Venture partners or becoming one yourself, click here .

Connie Baum